Just like in an airplane, trying to help others before you put the oxygen mask on yourself is a bad idea. Investing in climate-friendly projects outside of your own area of operation is always welcome but to really make an impact every company should take a good look in the mirror and ask themselves what can we do within our own walls.
One of the most important parts is to make sure that the energy you use is verifiably renewable. This could be done either directly by creating renewable energy production at your own facilities or by actively investing in new solar and wind farms. You should also look into transportation to and from locations in your business.
In recent years IKEA has formed a clear strategy that basically means that they only use renewable energy throughout their production. This means large investments in solar panels at department stores and factories, something IKEA has plenty of.
Solutions like this are great to see and something we should all be inspired by. If we want true change we have to invest in all possible climate innovations and we have to encourage all forms of energy savings and reduction of emissions. We also need to show a true picture of how the situation really is so that we don’t get lost in false statements and misleading facts. Always lead by example, start by eliminating your own carbon footprint and then try to inspire others to do the same.