An idea was born out of frustration, has now grown to the the world’s absolut largest grassroots movement for the environment, inspiring millions of people to take action for our planet and nature.
Around 2004, very serious climate change data started to emerge, but there was no traction on the issue. A group of people from WWF wanted to lift up the issue, and the core Earth Hour team was formed. The idea was to hold the first event in Sydney as a test in 2007, with the plan to go world-wide by 2009.
Sydney made Earth Hour a success. The famous Coca-Cola sign at Kings Cross was switched off for the first time since 1973. Coke even had someone sitting in the sign to make sure it went off properly. Many buildings also took Earth Hour as an opportunity to permanently change their lighting system so most lights are switched off at night.
Already in 2008, only the second year in Earth Hour’s history, approximately 100 million people around the world switched off their lights for one hour, the biggest voluntary power down in history. More than 370 cities, spanning more than 35 countries across 7 continents, including Antarctica, across more than 18 different time zones.
In 2018 close to 18,000 landmarks switched off their lights in solidarity as people across the globe generated over 3.5 billion impressions of the hashtag #EarthHour. The hashtags trended in 33 countries. This year EarthHour is set for 30 March, 20:30 – 21:30 CET.
How important is #EarthHour to you? Are you going to switch your lights off tomorrow? Let us know in the comments below.